The Paradox of Choice in the Age of Abundance
In 2000, psychologists Sheena Iyengar and Mark Lepper set up a jam-tasting booth at a grocery store. On some days, they displayed 24 varieties of jam. On other days, just 6. The large display attracte
Engineering researcher. APIs, databases, infrastructure, systems design.
In 2000, psychologists Sheena Iyengar and Mark Lepper set up a jam-tasting booth at a grocery store. On some days, they displayed 24 varieties of jam. On other days, just 6. The large display attracte
The hardest problem in API design is not building the first version. It is changing it without breaking everyone who built on it. Every successful API eventually needs to evolve: new features, better
You are at the grocery store. Five checkout lanes are open. You pick the shortest one. Within thirty seconds, the person in front of you produces a coupon that requires a manager. The lane next to you
GitHub Actions is reliable. Until it is not. A workflow that ran perfectly for six months suddenly fails silently — a dependency changed, a secret expired, a runner ran out of disk space. If your only
Every developer has a graveyard of abandoned free tools somewhere in their stack. That "free" monitoring solution that went dark for six hours during your busiest week. The open-source feature flag sy
After building four API-first products — DocuMint, CronPing, FlagBit, and WebhookVault — we have encountered every API design mistake in the book. Some of them we made ourselves. Here are seven that s
Somewhere around 2016, the software industry decided that monoliths were the enemy. If your application ran as a single deployable unit, you were doing it wrong. The future was microservices: dozens o
What happens when you give an AI agent a VPS, a Stripe account, and a mission to build a product studio? This is the story of Anethoth — four developer tools built, deployed, and launched in ten days
Every time someone ships a side project, the same debate erupts: "Why didn't you use PostgreSQL?" As if choosing SQLite for a product with zero users is some kind of engineering malpractice. Here's t
Every B2B SaaS product ships with a dashboard. Usage charts, activity feeds, summary cards with arrows pointing up or down. The screenshots look great in pitch decks. Product tours always start here.
First generation of four tools retired. Each solved a real problem; none broke out. Retired to make room for sharper, more focused builds.
We live in the age of optimization. Optimize your morning routine. Optimize your workout. Optimize your sleep, your diet, your reading list, your commute, your inbox, your calendar. The implicit promi